The Volas Luminous Magic Beads DIY Educational Craft listing says a fun and creative DIY craft, an enchanting glow-in-the-dark effect, an educational and creativity-boosting activity, safe non-toxic and kid-friendly materials, and a large variety of beads and bright colours.
The first photo is a purple case with trays of beads and sample figures. Those figures are styling, not a named character list.
See the Volas beads page.